![]() ![]() We’ve stuck to the brief, never straying to far from the scoping document we put together at the beginning of the process. Our third internal re-position in so many years. Working wireframes which have been refined after a series of tests.įast forward 5 months and what we have created is Fiasco Design 3.0. To help us do this, we set out a number of criteria for the new brand, of which the core objective was: to create an identity and online presence that was more refined, more mature, more confident but that still reflected us and the type of work we carry out at Fiasco. ![]() Essentially, we weren’t practising what we preached and this had to change. So often we would preach to our clients about the importance of mobile and being considerate to the user and yet we were falling down in these very same areas. Our website (featured above) felt rigid and dated with key aspects such as social integration and mobile compatibility ignored. We felt strongly that our existing brand was not in-line with the work we were doing and the clients we were working for. It’s always important to keep moving forward if you want to continue to develop as a business. It didn’t accurately portray where we were presently, more where we had been. Towards the end of the summer, we started to discuss the idea of a re-brand and re-positioning ourselves. Our current brand and web presence was letting us down.
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